Apple has announced a significant restructuring of its services in more than 100 countries, folding Apple TV and Apple Arcade into every paid iCloud+ plan at no additional cost. The change effectively transforms iCloud+ from a storage product into a multi-service bundle in the affected markets.

According to Apple, even the cheapest 50GB iCloud+ tier now includes access to Apple TV and Apple Arcade. Through Family Sharing, that storage plus the TV and Arcade access can be shared with up to five people.

What the new iCloud+ bundle includes

Existing iCloud+ subscribers in the eligible countries will automatically gain access to Apple TV and Apple Arcade. Anyone who currently subscribes to Apple TV or Apple Arcade on their own but not iCloud+ will be moved onto an iCloud+ plan, and their previous standalone subscription will be cancelled. Apple says Arcade saves and progress are preserved through the transition.

This is more than a limited-time promotion. Apple confirmed that Apple TV and Apple Arcade will no longer be sold as individual subscriptions in the countries where the bundle has launched, signalling a permanent shift in how those services are packaged.

The company is also adding a service called Apple Music Select, which offers ad-free, Apple-curated music stations. Those stations are intended to encourage iCloud+ subscribers to upgrade to full Apple Music at a discounted rate. In its Mozambique announcement, Apple quoted $2.79 per month for an Individual plan and $4.49 per month for a Family plan.

Apple One is being wound down

One of the most notable consequences is the effective retirement of Apple One in these markets. New customers will no longer be able to subscribe to the all-in-one bundle, though existing Apple One subscribers can keep their current plans. The move suggests Apple is repositioning iCloud+ as its primary consumer bundle in smaller and emerging markets, rather than Apple One.

"We're excited to bring Apple TV and Apple Arcade to iCloud+ users in over 100 countries in one convenient subscription," said Eddy Cue, Apple's senior vice president of Services and Health. He said subscribers can store and share personal content across devices, watch Apple TV originals, and explore hundreds of games through Apple Arcade.

Which countries are included

The initiative covers more than 100 countries but explicitly excludes the United States, Canada, Australia, the United Kingdom, and European markets. Regions where the bundle is launching include much of Africa, the Middle East, Central Asia, South Asia, the Caribbean, and the Pacific, with countries such as India, Saudi Arabia, the United Arab Emirates, Nigeria, Egypt, Israel, Singapore, Pakistan, Türkiye, Ukraine, and Kenya among those on the list.

Alongside the bundle, Apple TV is expanding to 59 new countries. That brings the streaming service to 170 countries worldwide, a substantial widening of its footprint.

Why it matters

The change lowers the barrier to Apple's premium services in markets where subscription spending is often lower and price sensitivity higher. By attaching TV and Arcade to iCloud+ at no extra charge, Apple can grow engagement with its content and gaming catalogues while nudging users toward paid Apple Music. It also simplifies Apple's subscription lineup in these regions by consolidating around iCloud+ and stepping away from both standalone services and Apple One.