Formula 1 coverage on Apple TV will gain Dolby Atmos audio starting with the U.S. Grand Prix weekend in Austin, Texas, on Friday, October 23. The feature will be available on supported Apple devices and compatible Dolby-enabled televisions, soundbars and home-theater systems.

Apple says the new audio presentation is designed to place viewers closer to the action by creating a more immersive soundfield. The Dolby Atmos mix will include team radio, race commentary, engine noise, on-track battles and activity in the pit lane.

What Dolby Atmos adds to Formula 1 coverage

Dolby Atmos can position sounds within a three-dimensional audio environment rather than limiting them to conventional left and right channels. For Formula 1 viewers, that means the broadcast can combine the roar of the cars with communications from teams, commentary and sounds from around the circuit.

Apple is presenting the change alongside its use of Dolby Vision, describing the combination as a way to capture more of the visual and audio intensity of Formula 1. The actual experience will depend on the viewer's Apple device and compatible audio equipment.

Apple’s plans for sports streaming

Oliver Schusser, Apple’s vice president of music, sports, Apple TV and Beats, told The Hollywood Reporter that the audio upgrade is part of the company’s broader effort to change how sports are presented to viewers.

“If you are a sports fan today, our viewpoint is that the experience is – I'm going to be polite and say not easy,” Schusser said. He added that Apple entered sports streaming with the goal of making a difference for customers and described the Dolby Atmos rollout as a continuation of that effort.

Formula 1 coverage included with Apple TV partnership

Apple and Formula 1 announced a five-year partnership last October that includes exclusive streaming rights in the United States. Under the arrangement, Apple TV provides comprehensive coverage of the championship, including practice sessions, qualifying, Sprint sessions and Grands Prix.

The Dolby Atmos rollout will therefore apply across Apple’s Formula 1 presentation beginning with the Austin race weekend. Viewers without compatible Dolby equipment will still need to use the audio options supported by their existing setup.