Beats 360 headphones are now available at many Apple Stores around the world, giving shoppers access to the brand’s newest over-ear model. The headphones are priced at $349.99, with stock also available at some Best Buy and Target locations.

Beats introduced the headphones earlier this week following several months of teasers. The design resembles Apple’s AirPods Max, while interchangeable ear cushions let owners change the headphones’ look and fit. The Beats 360 are available in Black, Cloud, Pink and Sky.

Beats 360 features and noise cancellation

Compared with the Beats Studio Pro, the Beats 360 offer up to 1.75 times more noise cancellation, along with improved sound quality. They support Personalized Spatial Audio, Transparency mode and Adaptive EQ, giving users several ways to adjust their listening experience.

The headphones also include fast pairing and automatic device switching. Those features are intended to make moving between compatible devices more convenient, particularly for people who use multiple devices in the same ecosystem.

An IPX4 sweat and water-resistance rating makes the Beats 360 suitable for workouts and other activities where they may encounter light splashes or perspiration. The rating does not make the headphones fully waterproof.

Interchangeable ear cushions

Beats ships the headphones with Performance Knit memory foam cushions. The cushions are breathable and designed with exercise in mind, and they are available in Black, Cloud, Pink, Sky, Navy and Volt.

Owners can also buy UltraPlush cushions separately. These use a softer, more pillowy design and come in Black and Cloud. The interchangeable system allows users to switch between the two cushion types and change the headphones’ color.

Beats 360 price and availability

The Beats 360 costs $349.99 through Apple, with availability varying by store. Apple is offering add-on ear cushions for $9.99 through October 31 as a limited-time promotion. After that date, the regular price for the additional cushions was not specified.

With retail availability now expanding beyond online listings, customers can check participating Apple, Best Buy and Target stores for local stock. The combination of over-ear noise cancellation, workout-oriented resistance and replaceable cushions positions the Beats 360 as a more customizable alternative within Beats’ headphone lineup.