Apple Stores in the United States will be able to personalize an iPhone Duo’s first startup screen with the buyer’s name, according to Bloomberg’s Mark Gurman. When the device is turned on for the first time, its Hello screen can display a greeting such as “Hello, Mark.”

The option is planned specifically for the iPhone Duo and will support English and Spanish. It gives customers a small personalization feature at the point of purchase, rather than requiring them to configure the greeting themselves after taking the phone home.

How the iPhone Duo personalization will work

Apple retail employees will use a dedicated system to add the buyer’s name to the device’s startup experience. The available information indicates that the service will be offered for iPhone Duo units purchased directly in an Apple Store and may also apply to devices ordered for in-store pickup.

The name appears during the initial “Hello” screen shown when the iPhone Duo powers on for the first time. It is not described as a permanent change to the phone’s interface, and the available details do not indicate whether customers will be able to change or remove the greeting before setup.

US-only launch detail

For now, the personalization feature is limited to Apple’s US retail operation. English and Spanish are the two language options identified for the system, with no other regions or languages confirmed in the available announcement.

That limitation makes the feature a launch-day retail touch rather than a general iPhone Duo software capability. Buyers who purchase through other retailers or in markets outside the United States may not receive the same customized first screen.

iPhone Duo preorder and release dates

Apple plans to open iPhone Duo preorders on October 16 at 5 a.m. Pacific Time. The device is scheduled to launch on October 23, with pricing starting at $1,999.

Customers who want the personalized greeting will likely need to use an Apple Store purchase or an eligible in-store pickup order. Apple has not provided additional public details about how the retail system will handle names, how long personalization will take, or whether the service will be available at every US location.