Apple could unveil its long-rumored smart home display as soon as October, according to Bloomberg's Mark Gurman. The product is expected to act as a central interface for controlling smart home accessories, communicating with people in the household, accessing media, and using Apple services.

Gurman previously said the device remained on track to launch before the end of 2026. The narrower October timeframe suggests Apple may be approaching the final stages of development, although the company has not announced the product or confirmed a release date.

Two versions are reportedly in development

Apple is said to be testing the display extensively in employees' homes. Software references have connected a tabletop version to the internal identifier “J490,” while a second model, known as “J491,” appears designed for wall mounting. Both identifiers were found among unreleased products referenced in macOS Tahoe 26.7.

The two models are expected to use a compact, square screen. One would sit on a desk or counter with a base, while the other could be attached to a wall. The display is reportedly smaller than the screens found on many Amazon Echo Show devices.

Siri AI is central to the experience

Apple has reportedly developed a dedicated operating system for the product, with Siri AI at the center of its interface. Visual elements are expected to draw from iOS, tvOS, and watchOS, while a Home Screen, widgets, and selectable clock faces could keep information visible when the display is idle.

Users may be able to search information stored across their Apple devices and accounts, find previously shared songs or podcasts, locate photos, and ask Siri to perform specific actions within apps. Expected apps and features also include Calendar, Notes, Reminders, music and video playback, smart home controls, and intercom communication.

Apple is believed to have delayed the device several times because these Siri capabilities were not ready. According to Gurman, the issue has largely been addressed following the release of iOS 27 with Siri AI earlier this month.

Camera could personalize the home screen

The display's camera is reportedly intended for video calls and household member recognition. After identifying the person using it, the software could show personalized appointments, notes, preferred media, news, and other information.

This recognition system is said to work without the depth-sensing hardware used by Face ID. An iPhone would still be required for setup and for some connected functions.

Apple's broader home strategy

The display would be one of the first major new products introduced under Apple CEO John Ternus. Apple's broader strategy reportedly keeps the iPhone at the center of customers' mobile lives, while the new display, Apple TV, and HomePod form a related hub for the home.

If launched, the device would give Apple a more visible presence in rooms where smart displays from Amazon and other companies already combine home controls, media, communication, and at-a-glance information.