Apple is promoting the iPhone 18 Pro with a new Shot on iPhone campaign built around Blackpink member ROSÉ’s latest music video. The video for “new trick” was filmed using the iPhone 18 Pro, giving Apple a new showcase for the phone’s upgraded camera system.

The campaign combines footage from the music video with behind-the-scenes scenes showing some of the equipment used during filming. Apple’s Shot on iPhone productions often use the phone alongside high-end filming rigs to provide added stability and create cinematic effects.

How the iPhone 18 Pro camera was used

Apple says the iPhone 18 Pro’s variable aperture on its 48-megapixel Main camera helped the production capture improved low-light footage. The company also said the feature added depth of field to help bring the music video’s visuals to life.

A variable aperture allows the camera to adjust how much light reaches the sensor. In Apple’s description of the ROSÉ campaign, the feature is presented as a key part of the phone’s video capabilities, particularly for scenes that require low-light performance and a more pronounced separation between subjects and the background.

iPhone 18 Pro camera features

The iPhone 18 Pro models launched today with several camera-related updates beyond the upgraded Main camera. Apple lists updated Photographic Styles, automatic subject tracking and Pro Controls that allow users to manually adjust settings such as aperture and shutter speed.

Those controls give the iPhone 18 Pro a more hands-on approach to photography and video, while automatic subject tracking is designed to help keep attention on the intended subject. The new promotional video focuses on a professional music production, but the same camera features are available as part of the phone’s standard feature set.

Apple’s music video campaigns

ROSÉ is the latest musician to work with Apple on a Shot on iPhone music video. The company has previously partnered with artists including The Weeknd, Lady Gaga and Olivia Rodrigo for similar projects.

These campaigns are intended to demonstrate what can be produced with an iPhone while also showing how the device can be integrated into more elaborate filmmaking setups. The behind-the-scenes footage in the new campaign provides a look at that combination rather than presenting the phone as the only piece of equipment involved.

iPhone 18 Pro price

The iPhone 18 Pro starts at $1,199. Apple’s new ROSÉ campaign arrives as the models launch, making the camera system and its updated controls central parts of the company’s initial marketing for the devices.