Apple is preparing for the iPhone 18 Pro launch with a colorful update to the glass cube entrance at its Fifth Avenue store in New York. The redesign reflects the phone’s new Burgundy and Glacier finishes, giving one of Apple’s most recognizable retail locations a launch-day makeover.

Apple CEO John Ternus highlighted the preparations in a post on X, writing, “So excited for tomorrow.” His message suggests he may appear at the store for the launch, although his attendance has not been confirmed.

Apple Fifth Avenue gets an iPhone 18 Pro makeover

The Fifth Avenue store’s glass cube is a prominent part of Apple’s retail presence in New York. For the iPhone 18 Pro launch, the entrance has been decorated with colors designed to match the device’s Burgundy and Glacier finishes.

The update connects the physical store experience with the new iPhone’s finish options. It also signals that Apple is using the location as part of its launch-day presentation, rather than treating the release as an online-only event.

No additional details about the store display were provided. The available information focuses on the color treatment and its relationship to the iPhone 18 Pro lineup.

What John Ternus said about launch day

Ternus’s short message expressed excitement about the following day’s event. Because the post does not explicitly confirm his schedule, it remains unclear whether he will personally attend Apple Fifth Avenue when the iPhone 18 Pro launches.

His public reaction nevertheless puts a senior Apple executive directly alongside the company’s retail preparations. The combination of the store’s refreshed entrance and Ternus’s message provides an early look at how Apple is framing the launch.

What is confirmed about the iPhone 18 Pro launch

  • Apple Fifth Avenue in New York has received a colorful makeover.
  • The store’s glass cube entrance matches the iPhone 18 Pro’s Burgundy and Glacier finishes.
  • Apple CEO John Ternus said he was excited for the next day’s launch.
  • Ternus may attend the store, but his appearance has not been confirmed.

The store display is the clearest confirmed visual preparation currently available from the announcement. More information about the launch will depend on Apple’s event-day activities and any further details shared by the company or its executives.