Apple will begin taking pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max on Saturday, September 12, at 5:00 a.m. Pacific Time. The new phones go on sale for pre-order in dozens of countries at the same moment, meaning the exact local start time varies depending on where a buyer lives.

When pre-orders open in your region

Because the launch is tied to a single global moment, the clock time differs by time zone. Here is a selection of local start times, though buyers should confirm the exact time for their specific location:

  • United States: 5:00 a.m. PDT (West), 6:00 a.m. MDT (Mountain), 7:00 a.m. CDT (Central), 8:00 a.m. EDT (East)
  • Canada: 5:00 a.m. PDT (West) and 8:00 a.m. EDT (East)
  • United Kingdom and Ireland: 1:00 p.m. BST and 1:00 p.m. IST
  • Western Europe: 2:00 p.m. CEST in Germany, France, Italy, Spain, the Netherlands and more
  • Australia: 8:00 p.m. AWST (West) and 10:00 p.m. AEST (East)
  • Asia: 8:00 p.m. in China, Hong Kong, Singapore and Taiwan; 9:00 p.m. in Japan and South Korea
  • New Zealand: midnight NZST the following day

Other listed regions include the UAE at 4:00 p.m. GST, Saudi Arabia at 3:00 p.m. AST, and Puerto Rico and the US Virgin Islands at 8:00 a.m. AST.

Get ready before pre-orders start

Apple's "Get Ready" pre-order setup lets customers prepare ahead of time, remaining available until 9:00 p.m. Pacific Time on Friday night. The tool allows shoppers to choose their iPhone model, confirm a carrier, and enter payment and shipping details in advance so checkout is faster once ordering opens.

Buyers who want a phone on launch day are advised to order as soon as pre-orders go live. Supply is uncertain, and popular models and colors can sell out within minutes or hours.

Pricing and delivery

The iPhone 18 Pro starts at $1,199, and the iPhone 18 Pro Max begins at $1,299. U.S. carriers are offering a range of discounts, while Apple is providing its Apple Upgrade program and trade-in options to lower the cost.

The first iPhone 18 Pro and iPhone 18 Pro Max orders are scheduled to arrive on Friday, September 18, giving early buyers the shortest wait between placing an order and receiving the device.

For anyone set on a specific model, storage tier or color, the safest approach is to be logged in and ready the moment pre-orders open in the local time zone. High-demand configurations historically slip to later shipping windows quickly, which can push delivery well beyond the September 18 launch day.