Google’s Pixel 10a has become $100 more expensive in the United States. The phone previously sold for $499, but Google’s online store now lists it at $599. The company has not publicly announced the change.

The increase affects Google’s least expensive current Pixel model and follows a broader round of smartphone price increases. Samsung also raised prices for some of its smartphones shortly before Google’s store listing changed.

Pixel 10a price increases from $499 to $599

The new $599 price is visible on Google’s US online store for the Pixel 10a. That represents a 20% increase over the phone’s previous US price, making the device substantially less affordable for buyers who were considering Google’s entry-level Pixel.

Google has not explained the reason for the adjustment. Rising component costs may be a factor, but the company has not tied the Pixel 10a’s new price to any specific expense or supply issue.

The available information concerns the US market. The change does not establish whether Google has adjusted the Pixel 10a’s price in other countries, where pricing can vary because of taxes, currency exchange rates and regional distribution costs.

Pixel 11 pricing has not changed

Google’s Pixel 11 family has not had a reported price change at this point. However, the current adjustment leaves open the possibility that other Pixel models could become more expensive later. There is no confirmation from Google that additional increases are planned.

For shoppers, the higher price changes the value calculation around the Pixel 10a. Buyers may want to compare the phone with other Pixel models, competing Android devices and any available retailer discounts before purchasing. Existing Pixel owners may also have less incentive to upgrade immediately if new phones continue to cost more.

Where to check the current Pixel 10a price

Google’s official US product page is the clearest source for the current listed price. Store pricing can change again, and promotions or retailer offers may produce different totals from Google’s standard price.

The Pixel 10a remains positioned as Google’s lower-cost Pixel option, but the $100 increase narrows the gap between it and more expensive phones. Until Google provides an explanation, the store listing is the available evidence of the US price change rather than a formal pricing announcement.