Apple’s latest hardware is now launching, with early discounts available on the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4. Amazon has modest cash discounts on several new products, while AT&T and Verizon are offering up to $1,200 off eligible iPhone 18 Pro purchases through trade-in and qualifying unlimited plans.

AirPods 5 and Apple Watch Series 12 discounts

Amazon’s launch-day offers cover the AirPods 5 and two GPS versions of the Apple Watch Series 12. The AirPods 5 are available for $124.99, representing a $4 reduction from the listed price.

  • Apple Watch Series 12, 42mm GPS: $389.99, or $9 off
  • Apple Watch Series 12, 46mm GPS: $439.99, or $9 off

The Apple Watch Ultra 4 also launches today, but the listed promotion does not specify a discount for that model. These are relatively small reductions, although they represent some of the first launch-day savings on Apple’s newest wearables and earbuds.

iPhone 18 Pro carrier offers

AT&T and Verizon are promoting discounts of up to $1,200 on the iPhone 18 Pro and iPhone 18 Pro Max. The maximum savings depend on trading in an eligible device and enrolling in a qualifying unlimited plan, so the headline discount may not apply to every customer.

Carrier promotions can also be delivered as bill credits rather than an immediate reduction at checkout. Buyers should review trade-in requirements, plan eligibility, and the length of any installment agreement before choosing an offer.

Color-matched iPhone 18 Pro accessories

Anker and Satechi have introduced accessories designed to complement the iPhone 18 Pro’s new burgundy color option. Anker’s Nano Charger is listed at $34.99 after a $5 discount, while the Anker MagGo 2 Pro Magnetic Power Bank is available for preorder at $109.99.

The accessory promotions offer an option for shoppers who want charging equipment that matches the new phone. The available information does not specify a discount for the Satechi products.

Mac mini and Mac Studio preorder savings

Amazon is also discounting preorders for the 2026 Mac mini and Mac Studio ahead of their September 22 launch. The largest listed reduction is $49 on an M5 Max Mac Studio with 36GB of memory and 512GB of storage, bringing it to $2,449.99.

  • M6 Mac mini, 16GB/256GB: $879.99, or $19 off
  • M6 Mac mini, 16GB/512GB: $1,069.99, or $29 off
  • M5 Pro Mac mini, 24GB/512GB: $1,669.99, or $29 off

Because these Mac offers apply to preorders, delivery and final availability may depend on the retailer’s launch inventory. The discounts are direct price reductions rather than carrier-style trade-in credits.