Amazon is launching three new Alexa tablets that move beyond the company’s budget Fire tablet formula. The Alexa Tablet 12 Pro, Alexa Tablet 11 and Alexa Tablet 8 use Android, include full access to the Google Play Store and come with Alexa+ built in. US shipping begins October 14, followed by a UK launch on October 19.

The lineup also costs more than Amazon’s older Fire tablets. Prices start at $230 for the smallest model and reach $680 for the highest-specification version of the 12 Pro. The smaller tablets use ad-supported lock screens by default, while paying an additional $20 removes those ads.

Alexa Tablet 12 Pro leads the lineup

The Alexa Tablet 12 Pro is Amazon’s most powerful tablet so far. It uses MediaTek’s Dimensity 8400 chipset, which Amazon says delivers three times the CPU performance and nine times the GPU performance of the Fire Max 11.

Its 12-inch display uses a 3:2 aspect ratio and runs at up to 120Hz. Buyers can choose a standard screen or a $50-more expensive Nanomatte version with glare-resistant etched glass from Corning. The Nanomatte model is available with 8GB of RAM and 128GB of storage for $550, or with 16GB of RAM and 256GB of storage for $680. The standard model costs $500 with 8GB of RAM and 128GB of storage.

Amazon rates the Pro for up to 16 hours of video playback. A dedicated reading mode can extend that figure to 20 hours by reducing blue light, silencing notifications and changing the display appearance. The tablet also has four Dolby Atmos speakers, a USB-C 3.2 Gen 1 port with speeds of up to 5Gbps, DisplayPort video output and support for a $150 direct-connect keyboard.

A separate $80 Alexa Tablet Pro Pen uses the USI 2.0 standard, supports 4,096 pressure levels and tilt detection, and charges wirelessly while attached magnetically to the tablet.

Alexa Tablet 11 and Tablet 8 target lower prices

The 11-inch Alexa Tablet 11 has a 16:10 display with a 90Hz refresh rate and uses the MediaTek MT8189 processor. It includes 8GB of RAM and sells for $330 with 64GB of storage or $380 with 128GB. Its battery is rated for up to 15 hours of video playback, but its USB-C 2.0 port does not support video output.

The compact Alexa Tablet 8 has an 8.7-inch, 1,340-by-800 display and weighs 329 grams. It uses the same MT8189 chip and is offered with 4GB or 8GB of RAM. Prices are $230 for 4GB and 64GB, $280 for 4GB and 128GB, and $300 for 8GB and 128GB. Amazon quotes up to 14 hours of video playback.

Alexa+ is built into all three tablets

Alexa+ is a central part of the new range. Amazon says the assistant supports natural-language conversations without requiring users to say “Hey, Alexa” before every request. An optional On-Screen Intelligence feature can let Alexa interpret what is displayed, but it is disabled by default and must be enabled manually.

The new tablets’ Google Play access gives owners a broader Android app selection than Amazon’s previous Fire tablet software. Combined with the Pro’s faster hardware, keyboard support and multitasking interface, the change positions the Alexa range for reading, entertainment, school and general productivity rather than only basic tablet use.