Amazon’s two-day Prime Big Deal Days event has reduced the prices of several flagship smartphones from Samsung and Google, with the biggest discounts reserved for Prime members. Non-Prime shoppers can also find savings on newer Samsung, Google and Sony models.

The offers include last year’s Galaxy S25 Ultra, the Galaxy Z Fold7 and several Pixel 10 devices. Xiaomi phones, including the Poco F9 Pro and Redmi Note 17 range, are also discounted during the event.

Samsung Galaxy deals

The Samsung Galaxy S25 Ultra is available with a £450 reduction. The phone features Qualcomm’s Snapdragon 8 Elite chipset, a quad-camera system with a 200MP main sensor, a 6.9-inch display with S Pen support and a 5,000mAh battery.

Samsung’s Galaxy Z Fold7 has also received a substantial price cut. The 512GB version is available for £1,199. It uses the Snapdragon 8 Elite platform and includes a 4,400mAh battery, a 200MP main rear camera, an 8.0-inch flexible inner display and a 6.5-inch cover screen.

Google Pixel and Xiaomi savings

Amazon is also discounting the Google Pixel 10, Pixel 10 Pro and Pixel 10 Pro Fold. The standard and Pro models are reduced by up to £350 from their launch prices, while the Pixel 10 Pro Fold is £500 cheaper and costs £1,099 for the 256GB model.

The Pixel 10 family uses Google’s Tensor G5 chipset, with the Pro models equipped with 16GB of RAM.

Xiaomi’s Poco F9 Pro is £220 cheaper during the sale. Its specifications include a Snapdragon 8 Elite Gen 5 V chipset, a 200MP rear camera, a 6.59-inch display and a 6,330mAh battery. The Redmi Note 17 Pro and Note 17 Pro Max each have a £100 discount. The Pro Max includes a 9,210mAh battery, a Snapdragon 6 Gen 5 chipset, a 6.83-inch AMOLED display and dual rear cameras.

Deals available without Prime

Several newer devices are discounted without requiring an Amazon Prime membership. Samsung’s Galaxy S26 and Galaxy S26 Ultra are reduced by up to £380. The Galaxy Z Fold8 Ultra has a £255 price cut, while the Galaxy Z Fold8 is £415 cheaper.

Google’s Pixel 11 is up to £130 below its original price, and the Pixel 11 Pro XL has been reduced by £200. Sony’s Xperia 1 VIII is also £200 cheaper. It features a 6.5-inch display, Snapdragon 8 Elite Gen 5 processing, a 5,000mAh battery and three 48MP rear cameras.

Because the event runs for only two days, availability and prices may change during the promotion. Prime membership is needed for the event’s best deals, while the listed non-Prime offers are available to other shoppers.