Pre-orders for the new Beats 360 headphones are now open at Amazon ahead of their Thursday launch. The headphones are offered in Black and Cloud, along with a bundle designed for customization through interchangeable ear cushions and headbands.

Beats is also introducing a limited-time discount on its Cushion Kits for the Beats 360. Both the Performance Knit and UltraPlush versions are available in all colors for $9.99, reduced from $49.99. The introductory price is scheduled to remain in place through October 31.

Beats 360 cushion kits fall to $9.99

The Cushion Kits let Beats 360 owners change the headphones’ ear cushions and headband. The Performance Knit and UltraPlush options are included in the promotion, giving buyers a way to change the look and materials of the headphones without purchasing another set.

The discount is especially notable compared with the listed $49.99 price. Customers interested in the accessory deal will need to order before the launch pricing ends on October 31. Availability and final pricing may vary by color and configuration.

Other Beats deals at Amazon

Amazon is also discounting a range of existing Beats headphones, earbuds, speakers and accessories. The current offers listed include:

  • Beats Solo Buds: $69.95, down from $79.99
  • Beats Studio Buds+: $99.95, down from $169.95
  • Beats Pill: $99.95, down from $149.95
  • Beats Solo 4: $129.95, down from $199.95
  • Powerbeats Fit: $169.95, down from $199.99
  • Beats Studio Pro Headphones: $169.95, down from $299.99
  • Powerbeats Pro 2: $199.95, down from $249.99

What shoppers should know

The Beats 360 pre-order is the main new product offer, while the cushion kits provide a lower-cost way to personalize the headphones after purchase. Shoppers comparing the wider sale can also find larger reductions on the Beats Studio Pro, Beats Studio Buds+ and Beats Pill based on their listed prices.

Because these are retailer promotions, prices and availability can change before the products ship. The Cushion Kit offer has a stated end date of October 31, making it the most time-sensitive deal in the current lineup.