Amazon has applied the first discounts to the newly launched Apple Watch Ultra 4, cutting $19 from select configurations during launch week. The Natural model with a Translucent Gray Ocean Band is available for $779.99, compared with its regular price of $799.

The discount arrives just one day after the Apple Watch Ultra 4 launched, giving shoppers an early opportunity to pay less for Apple’s newest Ultra model. The offer applies to three configurations listed by Amazon, all with a Natural finish.

Apple Watch Ultra 4 deal details

The $779.99 price is available for the Natural Apple Watch Ultra 4 paired with the Translucent Gray Ocean Band. Amazon also lists the same price for two other band configurations: the Natural model with a Sand Trail Loop in M/L and the Natural model with a Desert Alpine Loop in Large.

  • Natural with Translucent Gray Ocean Band: $779.99, down from $799
  • Natural with Sand Trail Loop, M/L: $779.99
  • Natural with Desert Alpine Loop, Large: $779.99

Because these are launch-week discounts on a newly released Apple Watch, prices and stock may change. Amazon’s product listings provide the current pricing for each configuration.

Apple Watch Series 12 prices also drop

Amazon is also discounting two GPS versions of the Apple Watch Series 12. The 42mm model is listed at $389.99, while the 46mm version costs $439.99. Each represents a $9 reduction from its listed price.

Those Series 12 offers provide a lower-cost alternative for shoppers who want a new Apple Watch but do not need the Ultra 4 configuration. Both discounts apply to GPS models, according to the Amazon listings.

What shoppers should know

The Ultra 4 promotion is notable because it appears so soon after launch and covers multiple band choices rather than only one configuration. However, the discount is relatively modest at $19, so shoppers should compare the available sizes and bands before ordering.

Amazon’s listed prices are the reference point for the promotion, and the retailer can change deal pricing or availability without notice. The three Ultra 4 models and the two Series 12 GPS models are the configurations identified in the current offers.