Amazon is offering record discounts on Apple’s rugged smartwatch lineup during Prime Big Deal Days, including a $199 reduction on the Apple Watch Ultra 3 and a new low price for the recently launched Apple Watch Ultra 4.

The largest saving applies to the Natural Apple Watch Ultra 3 with an Anchor Blue Ocean Band. Its price has fallen from $799 to $599.97. That deal makes the previous-generation model a lower-cost option for shoppers who want Apple’s Ultra design without paying full launch pricing.

Apple Watch Ultra 3 discounts

Amazon is also discounting the Black Apple Watch Ultra 3 paired with a Black Milanese Loop in the Large size. This configuration is available for $699.97, down from $899, for a $199 saving.

Both Ultra 3 offers are listed with free delivery estimates around October 9 for orders placed during the promotion. Availability, delivery timing and pricing can change while the sale continues, so shoppers should confirm the details at checkout.

  • Apple Watch Ultra 3 with Ocean Band: $599.97, reduced by $199 from $799.
  • Apple Watch Ultra 3 with Milanese Loop: $699.97, reduced by $199 from $899.

Apple Watch Ultra 4 reaches a new low

The Apple Watch Ultra 4, which launched recently, is also receiving a smaller discount. Amazon lists both Natural and Black versions at $774.99, compared with a regular price of $799.

The $24 reduction is described as a record-low price for the Ultra 4, beating its previous low by approximately $5. Several band configurations are included in the promotion, giving buyers more choice than the specific Ultra 3 deals.

Because the Ultra 4 is the newer model, the discount may appeal to shoppers who prefer the latest generation and are willing to spend more than the $599.97 Ultra 3 price. The Ultra 3, meanwhile, offers the more substantial saving for buyers focused on value.

What shoppers should know

These prices are part of Amazon’s Prime Big Deal Days event and may be limited to the promotional period or available inventory. The listed discounts apply to particular color and band combinations rather than every Apple Watch Ultra configuration.

Shoppers should check the selected case finish, band type and size before completing an order. They should also review the final price and delivery estimate, since deal terms can change during a major retail event.