Shoppers waiting to order Apple's latest smartwatches can now save a few dollars ahead of launch. Amazon has introduced early pre-order discounts on the newly announced Apple Watch Series 12 and Apple Watch Ultra 4, with savings reaching up to $20 on select configurations. Both models are scheduled to ship on September 18, alongside the fifth-generation AirPods.

Apple Watch Series 12 pre-order prices

The standard aluminum Apple Watch Series 12 is available to pre-order starting at $389.99 for the 42mm GPS model, a $9 discount from its list price. At the time of writing, the reduced price applies specifically to the Black Aluminum Case paired with a Black Sport Band. The larger 46mm GPS version is listed at $449.00.

Buyers who want cellular connectivity can pre-order the 42mm Cellular Series 12 for $489.99, down $9 from $499.00, in the new Dark Bronze Aluminum Case with an Olive Sport Band. The 46mm cellular model is priced at $549.00.

Premium finishes are also discounted. The titanium Apple Watch Series 12 starts at $679.00, a $20 reduction, while the ceramic model is available for $929.00, also $20 off its regular price.

Apple Watch Ultra 4 discount

The rugged Apple Watch Ultra 4 can be pre-ordered for $779.99 in the Natural Titanium Case with a Translucent Gray Ocean Band, reflecting a $19 saving. Like the Series 12, the Ultra 4 launches on September 18.

Why the timing matters

Discounts on brand-new Apple hardware are typically modest during the pre-order window, so the current reductions—between $9 and $20 depending on the model—are notable mainly for arriving so early in the sales cycle. Deeper cuts usually appear only weeks or months after launch, once retailers begin competing more aggressively on inventory.

For buyers who already planned to purchase at full price, locking in an order now secures both the small savings and a day-one delivery. Those hoping for larger markdowns may prefer to wait, though supply constraints on popular configurations can make early availability worthwhile. As always, the specific colorways and band combinations on sale can shift as stock changes.